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Prof. Michael Braungart

(Leuphana University Lüneburg, Braungart EPEA – International environmental research Hamburg)

The Role of ICT for the Cradle to Cradle Approach

Saving energy, being abstinent, making production processes more efficient and less harmful - all well and good. But only if the products and production processes develop in such a way that wastage is no longer a problem, and if they are not only less harmful, but also useful for people and nature. Digitalization creates completely new challenges for companies - for example, in the production and distribution of technical goods and services. New business models are therefore necessary.

Through Cradle to Cradle, 40 years of environmental discussions can be used as an opportunity for innovation.